GWWC Team

Giving What We Can announces its plans for 2025 and beyond. 

Announcing our 2025 strategy

We are excited to share a summary of our 2025 strategy, which builds on our work in 2024 and provides a vision through 2027 and beyond!

 (GWWC) is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a cultural norm.

 we have made our pledges – and in particular the 🔸

 We know the 🔸10% Pledge is a powerful institution, as we’ve seen almost 10,000 people take it and give nearly $50M USD to high-impact charities annually. We believe it could become a norm among at least the richest 1% — and likely a much wider segment of the population — which would cumulatively direct an enormous quantity of financial resources towards tackling the world’s most pressing problems.

We initiated this focus on pledges in early 2024, and are doubling down on it in 2025. In line with this, we are 

 we were previously running and which are not consistent with our new strategy.

 (BHAG) of 1 million pledgers donating $3B USD to high-impact charities annually, which we will start working towards in 2025.

1 million pledgers donating $3B USD to high-impact charities annually would be roughly equivalent to ~100x GWWC’s current scale, and could be achieved by 1% of the world’s richest 1% pledging and giving effectively. Achieving this would imply the equivalent of nearly 

Over the coming years, we expect to test various growth pathways and interventions that could get us to our BHAG, including digital marketing, partnerships with aligned organisations, community advocacy, media/PR, and direct outreach to potential pledgers. We think it’s likely that multiple of them will be needed to achieve our ambitious goal and that they will complement and strengthen each other if implemented well. Hence, rather than selecting only one or two interventions and doubling down, over the next few years we will iteratively build GWWC’s capacity to excel at various growth interventions to convert new audiences.

By the end of 2027, we aim to have built a portfolio of mutually reinforcing scalable pledge growth engines, and to have doubled our current pledge community.

Laying the foundations for scalable growth

To build such a portfolio, GWWC needs highly capable growth and operational divisions. In 2025, we will lay these foundations.

This includes recruiting top-tier Chief Operating and Chief Growth Officers with experience scaling similar products and organisations; preparing our operational, governance and grantmaking systems for scale; and improving our understanding of pledge funnels and target audiences.

We will also test various new pledge growth interventions, improving and expanding on our existing portfolio.

Last but not least, we will put in place tracking and guardrails to ensure we “scale responsibly”: maintaining the quality of the pledge in terms of pledgers giving effectively and significantly, and staying true to effective giving principles and our 

 last year, but we’re only at the start of our journey: with our renewed pledge focus and BHAG, we’re looking to grow our annual impact 100-fold and make significant progress towards a world without preventable suffering or existential risk, where everyone is able to flourish.

Why 1M pledgers rather than just an amount raised? 

We could have chosen a $3B USD donated effectively as our sole BHAG, but we have intentionally included the 1M pledger number since our mission is to make effective giving a 

 (with expected associated longer-term benefits), and to not solely to raise a lot of money for high-impact charities in the short term or among a small group of people.

Who are we counting as a “pledger” towards our 1M goal? 

In this case, we are defining “pledger” as someone who has taken 

this includes anyone who has taken the 10% Pledge, Trial Pledge, Further Pledge, Company Pledge, or any other pledge(s) we might launch. Currently, our 10% Pledge makes up >80% of our pledges and pledge donations, and our hypothesis is that it’s the most promising path to scaling our impact, but this is something we intend to keep questioning.

 Very roughly, we define these as “among the highest-impact donation options by some plausible worldview”. Importantly, this leaves room to include highly effective donation options that are outside GWWC’s recommendations and/or aren’t in line with the worldviews of the GWWC team. As part of our regular impact evaluation, the GWWC research team determines the bar for what qualifies here and reports on associated estimates.

Announcing our 2025 strategy 

Here are the 10 initiatives we've decided to shelve and how you might carry them forward. 

GWWC is retiring 10 initiatives 

In our recent strategy retreat, the GWWC Leadership Team recognised that by spreading our limited resources across too many projects, we are unable to deliver the level of excellence and impact that our mission demands.

True to our value of being mission accountable, we've therefore made the difficult but necessary decision to discontinue a total of 10 initiatives. By focusing our energy on fewer, more strategically aligned initiatives, we think we’ll be more likely to ultimately achieve our Big Hairy Audacious Goal of 1 million pledgers donating $3B USD to high-impact charities annually. (

We’d like to be transparent about the choices we made, both to hold ourselves accountable and so other organisations can take the gaps we leave into account when planning their work. As such, this post aims to:

Inform the broader community about changes to projects & highlight opportunities to carry these projects forward

Provide timelines for project transitions

Explain our rationale for discontinuing certain initiatives

Effective Altruism Australia funding partnership

Effective Giving Meta evaluation and grantmaking

Each of these is detailed in the sections below, with timelines and transition plans where applicable.

We still believe in the impact potential of many of these projects. Our decision doesn’t necessarily reflect their lack of value, but rather our need to focus at this juncture of GWWC's development.

Thus, we are actively looking for organisations and individuals interested in taking on some of these projects.

 If that’s you, please do reach out: see each project's section for specific contact details.

Thank you for your continued support as we work toward a world where giving significantly and effectively is a cultural norm!

Giving What We Can Canada is one of GWWC’s 

—a legal entity through which GWWC operates. It was established to enable Canadians to contribute to high-impact causes through 

 while receiving tax benefits available to Canadian donors.

 has evolved to focus on pledge-based global and US/UK (our largest “markets”) engagement rather than other country-specific operations. We do not anticipate conducting localised effective giving community building beyond the US and UK in the near future, which has led to our decision to either wind down, hand over or make dormant the Canadian entity (see below).

While facilitating tax-efficient donations to high-impact programmes remains important to us, we also recognise that pledgers and other effective givers can donate tax-efficiently outside of the GWWC platform through 

other effective giving fundraising organisations

, or directly to registered Canadian charities delivering high-impact programmes, such as the 

Project standing prior to discontinuation

GWWC Canada is in the advanced stages of its application for registered charity status in Canada. This status was intended to enable Giving What We Can Canada to provide tax deductions for Canadians donating to high-impact causes through our platform—a significant value proposition given Canada's favourable tax treatment for charitable donations and the gap in the market, as few high-impact charities are registered as Canadian charities.

Beyond facilitating tax-efficient high-impact donations, GWWC Canada was working towards localised outreach to promote effective giving throughout Canada. We conducted recruitment processes for Canadian leadership positions on two occasions, including for a 

 as part of our broader localisation efforts that were initiated in 2023, but ended up deciding not to make any offers at those points.

As the GWWC Canada board evaluates next steps in Q2 and Q3 of 2025, we recognise that there remains a valuable opportunity for impact in the Canadian effective giving landscape. The entity's advanced progress toward charitable status and its established operational framework represent significant assets for promoting effective giving in Canada.

To this end, the Canadian board members are actively soliciting interest from potential donors and volunteers who wish to either oversee or run a potential successor organisation, which, while not connected to Giving What We Can, would fulfil a similar space in the Canadian effective giving landscape. This represents an opportunity to build upon the foundation that has been established here and to enable Canadians to contribute effectively to high-impact causes worldwide.

Alternatively, the board is considering either winding down the entity or exploring whether the entity could be legally and transparently made dormant at low cost until either GWWC or another mission-aligned actor is willing to take it forward.

For questions about GWWC Canada or the transition, or to express interest in involvement with a potential successor organisation, please contact us at 

We extend our sincere gratitude to the Canadian board members—

—for their significant investment in spearheading this project. While Giving What We Can Canada will not materialise as initially intended, a significant amount of work went into creating the infrastructure for the organisation.

Effective Altruism Australia (EAA) is one of GWWC’s 

 — a legal entity through which GWWC operates — and it also has its own programmes that are independent of GWWC. Our funding partnership with EAA enables Australian donors to 

 to a limited number of programmes and causes (in line with Australian legal restrictions) on GWWC’s 

 has evolved to focus on pledge-based global and US/UK (our largest “markets”) engagement rather than other country-specific operations. We do not anticipate conducting localised effective giving community building beyond the US and UK in the near future, which has led to our decision to wind down the funding partnership with EAA.

, even after the funding partnership ends.

We have licensed Giving What We Can’s branding to EAA, closely collaborated with them on fundraising in Australia, and were considering further localised effective giving community building. This was part of the localisation efforts we initiated in 2023, with the aim of making effective giving more accessible to donors across a range of countries.

June 30th, 2025 (End of tax year in Australia): GWWC stops receiving tax-deductible donations from Australian donors for certain programmes and causes, and our website is updated to reflect this

After the funding partnership ends, we recommend Australian donors who want to donate tax deductibly to global health or climate focused programmes to do so directly 

. Pledgers can of course still report these donations by logging into their Pledge Dashboard. 

For questions about the Effective Altruism Australia funding partnership or the transition, please contact us at 

Giving What We Can community groups host local gatherings where members connect to discuss effective giving, share experiences, and support each other's philanthropic journeys. These groups organise discussions, giving games, and social events to build community among people committed to effective giving. GWWC 

 with resources and networking opportunities that connect effective givers across different locations.

We have limited capacity to support group leaders, and think we can preserve many of the benefits these groups offer by encouraging group leaders to rebrand to “Effective Giving Groups” instead of “GWWC Groups”. This provides existing community leaders full autonomy without the need for approvals or to stick to our structures and also helps mitigate the organisational risk of operating official “GWWC” groups without being able to devote enough resources to properly oversee them. Also, while groups are valuable for existing pledgers, they haven’t been a major driver of growth.

 and supporting each with a $250 annual grant.

March 31st, 2025: Giving What We Can discontinues support for GWWC Groups

We have encouraged all the current Community Leads to continue supporting thriving local communities for effective givers—just without the GWWC branding.

Effective Giving Groups directory on our website.

Individual groups’ activities will depend on the location and decision of individual leaders.

We also encourage community members interested in connecting with others to join our 

For questions about Giving What We Can Community Groups or the transition to Effective Giving Groups, please contact James at 

Giving Games are workshops where participants learn about effective giving by collaboratively deciding how to donate a small sum (typically $10-20 per participant) to charity. GWWC has been providing resources, facilitation guides, sponsorship, and direct support for running these workshops for a number of years.

While we think Giving Games are a great way to increase awareness of effective giving concepts, this initiative takes up significant resources and is only tangentially related to our core strategy of growing the Pledge. We are re-homing the programme to live in the CEA Groups Resources Centre, so it’s likely to continue in some capacity (see “Plan for Discontinuation” for more info).

 to people and organisations interested in running a giving game.

February 28, 2025: Last day for requesting facilitation support via GWWC

April 2025: Giving Game materials will be updated in preparation for handover to CEA

End of April 2025: Complete handover to CEA

From April onwards, GWWC will be handing over the 

 for Giving Games to CEA. We are still liaising with CEA about whether they will be able to offer sponsorship or tailored support. We will update this post once we have confirmation.

For questions about Giving Games or the transition, please contact 

The Charity Elections programme introduces high school students to effective giving concepts, inspires meaningful discussions, and empowers young people to reflect on complex world issues and realise their potential to make a difference. The programme is designed to cultivate a culture of giving and giving effectively, expand moral circles, promote compassion, and raise the profile of outstanding causes among future givers.

In a charity election, high school students research, discuss, and reflect on three charities before voting to decide which will receive up to $2,000 in sponsored funds. A self-contained slideshow allows teachers to easily run the event, either across a set of classes or the whole school.

By the end of this academic year, the programme will have reached approximately 15,000 student votes (across 45 school events in seven countries) since the programme’s creation in 2018.

More information about Charity Elections here

While we believe Charity Elections is a valuable programme for introducing young people to effective giving principles and encouraging thoughtful philanthropy in schools, supporting this programme takes up significant resources and is only tangentially related to our core strategy of growing the Pledge. We are actively supporting the programme to seek a new fiscal sponsor, with the hope it can continue.

The Charity Elections programme was created in 2018 with support from The Life You Can Save (TLYCS) and has been incubated by Giving What We Can (GWWC) since 2021. As a result of implementing charity elections, students have 

 to reflect on the impact of their school campaigns.

Giving What We Can is a community of effective givers. We support each other by learning and sharing information about effective giving. We aim to create a culture in which people are inspired to give more, and give more effectively.

GWWC Team

About

Articles

Announcing our 2025 strategy

GWWC is retiring 10 initiatives