Ordinary people can do
extraordinary good

A decade of charity research has revealed something astounding:
you can often haveA decade of charity research has shown that you can often have 100x more impact by donating to the best charities.

At Giving What We Can, we show you how to find those charities, so you can help solve some of the world’s most pressing problems.We show you how to find those charities.

Think you can’t make a difference?
We disagree.

Learn

about effective giving

We believe charitable giving should be subject to the same rigour as other types of spending. The best charities can do 100x more with your dollar, and sometimes this multiplier is even greater.

Effective Giving 101

Donate

to effective charities

We provide (and continually update) a carefully vetted list of high-impact charities and funds based on the research of impact-focused charity evaluators, so you can be confident your donations make a difference.

See our recommendations

Pledge

to give what you can

We aim to change the norms around charitable giving. Let’s remove the taboo around talking about charity; the more we debate, discuss, and inspire each other, the closer we get to a better world.

Explore Pledges

You have more power
than you think.

If you earn ~$60,000/year post-tax

You are the top 1% globally

That’s incredible. The sheer scale of global inequality means that an “ordinary” person living in a high-income country falls somewhere between the top 1 - 5% of income earners worldwide, which means you’re probably on the global rich list. (Look up your salary below to see where you land!)

What if the top 1% donated 10%?

See what we could achieve

If you donate more effectively

Your $ can go 100x further

Many people lump charities into one “doing good” bucket. Others are sceptical that donating works at all. The reality is that not all charities are equal. Most do good work, but the difference between good and great can be substantial. Some charities are significantly more impactful than others.

Learn more by checking out:

Top-rated charities Our research

How rich am I?

You’ll be amazed at how you compare to the world, and how much impact your donations could have.

Country

United States

Yearly household income (Post-tax)

USD

Adults

Children

Calculate

The 🔸10% Pledge

We think most people want to help others, but don’t realise the incredible opportunity they have to do so, simply by donating a relatively small portion of their income thoughtfully and strategically.

So we created the 🔸10% Pledge – and its associated 🔹Trial, Company, and Further pledges – to inspire more people to give a percentage of their income to help enrich the lives of others.

Learn more Meet the community

9,309 people

who have pledged ≥10% of their income

$262 million donated

through 🔸10% and 🔹Trial Pledges

$421 million moved

by our community

Learn more Meet the community

Featured Member

Ali Abdaal

Ali Abdaal is a YouTuber with over 5 million subscribers and the best-selling author of Feel Good Productivity.

Ali took the 10% Pledge in 2019, after learning about it from his housemate and friend, Lucia Coulter (who went on to found the Lead Exposure Elimination Project). He has been donating 10% of his income to effective charities since.

In 2024, his company Ali Abdaal Ltd also took the Company Pledge to donate at least 10% of their profits to effective charities on an ongoing basis.

Watch Ali’s announcement

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