How To Link To Giving What We Can
A great way to build awareness about effective giving is to link to useful pages on the Giving What We Can website.
We regularly welcome new members to our community because they saw a link on a website, email signature, social media, or forum.
These links back to Giving What We Can not only directly send people to useful pages on our website, but they also tell search engines what pages are important for what search queries.
On this page we'll provide some example ideas of where you might want to link to Giving What We Can and some tips for how best to do so.
Examples of where to link to us
Social media & forums
Facebook posts
Example Facebook post after taking the pledge from David Kile:
Example Facebook post on a pledge anniversaries Alex Rattee and Luke Freeman
Example Facebook post around the new year from Hannes Whittingham:
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Example Facebook post acknowledging the awkwardness of speaking up:
LinkedIn or Facebook profile
Example LinkedIn profile:
Twitter Post
Example twitter post thread from @sleepinyourhat:
Example Twitter post when the pledge certificate arrives from @sritchie
Reddit posts
Example Reddit post from larissa_24joy:
Instagram posts
Carpenter & Co talking about the Company Pledge
José discussing his pledge and showing his Pledge Pin
Forum posts
Example on OzBargain Forum from Waldo000000:
Medium posts
Example on Medium from @maxghenis
Personal websites
Within a website menu
Example from Luke Freeman:
On your about page
Example from Simon Panrucker:
On your footer
For example, by using one of our badges. You can download them or use this sample html code:
<a href="https://www.givingwhatwecan.org/"><img src="https://bit.ly/3XsPq6c" title="I've pledged to donate at least 10 percent of my income to effective charities" alt="I've pledged to donate at least 10 percent of my income to effective charities" width="250" height="250"/></a>
And here's what it looks like:
As a blog post
Example from Suriyaa Sundararuban:
Email signatures
Example of email signature from Alexandra Berlina:
We've also seen members use:
- I pledged to give 10%+ of my income to effective charities. This is why I share it in my signature.
I have taken the Giving What We Can pledge to donate 10% of my lifetime income to effective charities. Find out more and join me here! - I've pledged to give 10% of income to effective charities and invite you to join me.
- Join me in pledging 10% of income to effective charities – together we can end poverty, animal cruelty, and safeguard our future.
How to link to GWWC
Inline links
Inline links like those above are much better than non-specific links like "read more" or "click here". Here are some examples of good inline links:
| Page | Keywords | Example inline link |
|---|---|---|
| Giving What We Can Homepage | Giving What We CanGWWC | Giving What We Can |
| Giving Recommendations | best charities to donate tomost effective charitiestop recommended charitiesbest charitiesdonate effectivelygiving recommendationseffective charitieseffective altruism charities | effective charities |
| How Rich Am I Calculator | how rich am Ihow rich are youglobal rich listincome percentile calculatoram i richtop 1 percent income worldam I richhow rich am I calculator | global rich list |
| Take A Pledge | pledged to givepledge to givegiving pledgeGiving What We Can pledgetake a pledgepledge 10 percentpledge 1 percentgive ten percentgive one percent | pledged to give ten percent of my income |
| Myths About Charity | charity mythsaid mythsmyths about charitymyths about aidcharity begins at home | myths about charity |
| Comparing Charities | compare charitiescharity comparisonsare some charities more effective than othershundreds of times more impactbest and worst charities | have hundreds of times more impact |
| Charity Evaluation | charity evaluationevaluating charitieshow to pick a charitycharity effectivenesshow to evaluate charitieshow to pick a good charitybest way to evaluate charitieshow to pick a charity to supportcharity evaluationsevaluate charitieshow to choose a charity to supportchoosing a charityhow to evaluate a charity | how to pick a charity to support |
Images
We have created some member badges that you can use to link to Giving What We Can.
If you link back to us with an image we recommend making sure you use relevant words in the following elements in an img tag:
- alt
- title
If you are using a content management system (such as Wordpress) we recommend you fill in the name and description of the image.