Chris Goward

As the founder of Widerfunnel, a pioneering website experimentation agency, Chris' evidence-led decision-making approach led to Widerfunnel's success and eventual acquisition in 2021. An accomplished author and speaker, Chris wrote the influential book "You Should Test That!" and has presented at hundreds of global conferences, championing the cause of improved customer experiences through experimentation rather than gut feeling alone. His work has directly influenced the adoption of experimentation programs across major companies worldwide. Chris adds a wealth of entrepreneurial and digital marketing expertise to the Giving What We Can Canada board.